YEMI ALADE BECOMES BRAND AMBASSADOR FOR HOLLANTEX, AFRICA'S LEADING ANKARA BRAND

 YEMI ALADE BECOMES BRAND AMBASSADOR FOR HOLLANTEX, AFRICA'S LEADING ANKARA BRAND

Africa's leading Ankara Brand, HOLLANTEX, has announced the signing of the talented singer Yemi Alade as their Brand Ambassador.

In her new role as Brand Ambassador, Yemi Alade will support the launch of HOLLANTEX's new collections, using her music and social media to promote the brand's beautiful patterns and showcase the true elegance of the Hollantex fabrics for today leading women.

 Yemi Alade, speaking on her latest endorsement, said: For many years Ankara has served me well, allowing me to display my unique fashion sense in various colours and multi-pattern work. You can see it in my music videos, red carpet moments and my daily wear. My partnership with HOLLANTEX is a match made in heaven"

 "Beyond Yemi Alade's incredible consumption influence and commercial value,  we are truly inspired by her dedication to her craft and her transformation into a global superstar with successful collaborations with the biggest names in the world including Beyonce and the Queen of England" said Thomas Fournier, founder of HOLLANTEX. "She represents the perfect fusion between African culture and western world"